Advanced metering deployment projects must succeed at scale, complexity, and quality. While new tools and technologies can make the physical installation of an advanced meter easy, the transformational capabilities and communications inherent in such devices mean integrating devices with business processes can be more complex than ever. When an advanced meter can now generate and report frequent data about consumption, power quality, outage and restoration, distributed generation, and more, how must the deployment process change? This presentation describes how utilities are meeting the challenges of scale, complexity, and quality in deploying their advanced metering systems.